Category
explorer.land, storytelling
Country
Wolrdwide
Date
2024
Partner
Varda
Wineries today face growing demands for transparency, sustainability, and customer engagement. explorer.land, integrated with Varda’s Global Field ID, offers an unprecedented solution to meet these demands while providing a dynamic platform that sets you apart in the competitive wine industry. Wineries that adopt this technology can not only engage their customers with immersive experiences but also unlock opportunities for greater transparency, compliance, and investment. Here’s why your winery should get on board with explorer.land and Global Field ID.
Discover how through 5 use-cases:
How It Works: A Step-by-Step Overview
To make the benefits more tangible, let’s take a detailed look at what adopting explorer.land and Varda’s Global Field ID means for your winery. This step-by-step explanation highlights exactly how the systems work together and how they translate into the benefits mentioned.
1. Claim Your Fields with Global Field ID
The first step is to register your vineyard fields in Varda’s Global Field ID system. Each field gets a unique identifier (Global Field ID), which acts as a digital identity for the vineyard. This step allows you to literally put your fields on the map—not only making them visible to explorer.land but also to stakeholders across your supply chain, including suppliers, buyers, and regulators.
The Global Field ID captures information about the specific characteristics of your land—such as soil type, cultivation methods, and other environmental data. This digital identity can then be attached to various data points, making it easy for your winery to link this information directly to the products derived from each field.
2. Integrate Your Fields into explorer.land
Once your fields are registered, the next step is to connect these unique field IDs with explorer.land. The interactive platform enables you to visually showcase your fields through multimedia storytelling—whether it’s showing your vineyards on an immersive map, providing updates about grape cultivation, or highlighting specific sustainability initiatives.
This integration allows wineries to provide virtual tours of the vineyard, where customers can see exactly where their wine was grown. For instance, the use of QR codes on wine bottles can guide customers to an interactive journey on explorer.land, showcasing the winemaking process, historical information, and sustainable practices used in the vineyard.
3. Link Data Throughout the Supply Chain
After integrating with explorer.land, your next task is to link the Global Field ID across your supply chain. This means sharing the unique identifiers with all relevant stakeholders—including off-takers (buyers of bulk wine), distributors, and even consumers.
Imagine your customer scanning the QR code on the bottle they just purchased and being able to trace that wine all the way back to the exact vineyard plot where the grapes were grown. They can access detailed information about the field conditions, grape variety, sustainable practices, and even the environmental impact associated with that bottle. This feature greatly enhances supply chain transparency, creating value not only for consumers but also for your business partners who may need verifiable data for compliance or marketing purposes.
4. Showcase and Engage with Customers
explorer.land is not just a tool for mapping your fields—it’s also a storytelling platform. With the Global Field ID, you can provide detailed and real-time data on what is happening at each of your vineyard locations. You can highlight efforts like reducing chemical inputs, practicing regenerative agriculture, and more. Customers get a sense of your winery’s commitment to sustainable, responsible winemaking, fostering brand loyalty and trust.
For example, wineries like Quinta das Peixotas have successfully used explorer.land by incorporating QR codes on their bottles. This offers a way for customers to take a virtual journey through their fields, learn about their production process, and understand the passion and care that goes into each bottle.
5. Create a New Revenue Stream with Integrated Online Shopping
In addition to providing an engaging story, explorer.land has an integrated “Goods” section where you can feature your products. Customers viewing your virtual map or taking a tour can also easily access your wine collections, merchandise, or special offers through personalized buttons on the profile.
This combination of engagement and ease of purchase allows for better customer retention and conversion. Whether a visitor is exploring your vineyards before they physically visit or following up after their tour, they have the opportunity to make purchases directly from explorer.land, creating a new revenue channel for your winery.
Use-case 1: Enhancing Customer Experience Through Interactive Virtual Tours
Imagine offering your customers an interactive virtual tour of your vineyard—right from the bottle. With explorer.land, wineries like Quinta das Peixotas have successfully implemented this by adding QR codes on their bottles. Customers can scan the code and embark on a virtual journey through your fields, see where their wine was grown, and learn about your winemaking process and sustainable practices. This experience fosters brand loyalty by building a deeper connection between customers and the origins of their wine.
Use-case 2: Supply Chain Traceability
Supply chain traceability is becoming essential for wineries aiming to meet regulatory demands and consumer expectations for transparency. explorer.land’s integration with Varda’s Global Field ID technology gives wineries the ability to trace their wine’s entire journey from vineyard to bottle. By assigning each vineyard field a unique ID, wineries can link critical data—such as soil conditions, grape cultivation methods, and harvesting practices—directly to the wine produced from that land. This ensures that stakeholders can follow each product’s history, and consumers can verify the authenticity of sustainability claims by scanning a QR code. The result is an unmatched level of visibility and accountability that builds consumer trust and enhances supply chain management.
Use-case 3: Showcasing Your Commitment to Sustainability
In today’s market, sustainability is not just a trend but an expectation. Wineries that demonstrate their commitment to eco-friendly practices are well-positioned to become preferred suppliers to top-tier restaurants, including those aiming for Michelin Green Star recognition. By showcasing your vineyard’s sustainable practices through explorer.land and using Global Field ID, you can appeal to these prestigious establishments by clearly communicating metrics such as water usage reduction, minimal chemical inputs, and regenerative farming efforts.
Use Case 4: Boosting Wine Tourism
explorer.land’s integration with Varda’s Global Field ID technology offers wineries a powerful tool to enhance and promote their wine tourism experiences. By linking each vineyard’s unique field ID to an interactive platform, wineries can provide potential visitors with a captivating virtual tour of their estates before they even arrive. This feature creates a deeper emotional connection with the brand and encourages foot traffic.
The virtual preview not only introduces visitors to your winery but also allows them to plan their visit with detailed insights into your offerings, enhancing the overall experience. This approach significantly boosts tourism by enticing visitors, driving foot traffic, and elevating your presence in a competitive tourism market.
Use Case 5: Attracting Investors Through Sustainability and Transparency
Investors today are increasingly looking for companies that prioritize environmental responsibility. By using explorer.land’s interactive platform, you can provide potential investors with a transparent overview of your vineyard’s sustainable practices. The ability to offer real-time data on your environmental impact, resource management, and sustainable land use invites investors into a partnership that reflects shared values.This level of transparency can significantly increase your chances of securing funding and investment, positioning your winery for long-term success by attracting sustainability-focused investors who want to contribute to responsible winemaking.
Why Join explorer.land and Global Field ID?
By adopting explorer.land and Varda’s Global Field ID, your winery can:
- – Increase Customer Engagement: Offer immersive digital experiences that allow your customers to explore your vineyards, creating a lasting connection.
- – Ensure Transparency: Provide complete supply chain traceability from vineyard to bottle, giving your customers confidence in the sustainability of your wines.
- – Boost Wine Tourism: Use digital tours to attract visitors and increase direct-to-consumer sales through integrated online shopping.
- – Attract Investors: Highlight your sustainability efforts and attract eco-conscious investors with real-time data on your vineyard practices.
- – Support Michelin Green Star Restaurants: Position your wines as ideal choices for high-end restaurants that prioritize sustainability.
With this detailed understanding of how each component of explorer.land and Global Field ID works, wineries can better appreciate the transformative benefits and how these tools directly connect to their goals of engagement, sustainability, and profitability.