As the effects of climate change become more apparent, investors are increasingly channeling funds toward sustainability-focused projects. In fact, sustainable investments reached a staggering $35.3 trillion globally in 2020, representing 36% of all professionally managed assets, according to the Global Sustainable Investment Review. For organizations working on nature-based solutions, securing these funds requires aligning with the values and priorities of nature-focused investors.
Whether you’re running a reforestation initiative, biodiversity conservation effort, or eco-tourism project, these seven actionable tips will help your project stand out and attract critical funding.
Table of Contents
1. Showcase measurable impact
Nature investors prioritize transparency and quantifiable results. Demonstrating measurable outcomes such as tons of carbon offset, species protected, or livelihoods improved can significantly bolster your project’s credibility.
For instance, the Ecosystem Marketplace reports that carbon markets generated $1 billion in transactions in 2021, with corporate buyers increasingly seeking verified carbon credits. Highlighting tangible metrics like “500,000 trees planted,” “100 hectares restored,” or “20,000 metric tons of CO₂ sequestered annually” can demonstrate the efficacy and scalability of your project. But depending on the nature of your project, metrics can differ.
Additionally, consider adopting established methodologies for tracking your impact. For example, the Gold Standard for the Global Goals provides frameworks for measuring carbon reductions, water usage, and more.
Key Takeaway: Use verifiable data to present your project as results-driven and investment-worthy.
2. Emphasize your project’s carbon reduction potential
With the global push for net-zero emissions, nature-based solutions have gained traction for their ability to sequester carbon. According to the World Resources Institute (WRI), nature-based solutions could contribute up to 37% of the emissions reductions needed by 2030 to keep global warming below 2°C.
If your project contributes to carbon reduction, emphasize these benefits with precise metrics. For instance:
- “This mangrove restoration project sequesters 15 tons of CO₂ per hectare annually.”
- “Reforestation efforts in this region offset 50,000 metric tons of CO₂ in 2023 alone.”
By providing carbon offset data, you align your project with the goals of investors actively seeking solutions to reduce their carbon footprint or meet corporate sustainability targets.
Pro Tip: Make sure to add those potential in the description of your project on explorer.land.
3. Align with global standards and ESG Goals
Nature investors often evaluate projects based on globally recognized sustainability frameworks. These include the United Nations Sustainable Development Goals (SDGs), Environmental, Social, and Governance (ESG) criteria, and standards like the Task Force on Climate-Related Financial Disclosures (TCFD).
Projects that demonstrate alignment with specific SDGs, such as Climate Action (SDG 13), Life on Land (SDG 15), or Clean Water and Sanitation (SDG 6), can capture investor interest. For example, a biodiversity project could highlight its contribution to SDG 15 by showcasing metrics like hectares of forest protected or species reintroduced.
Similarly, integrating ESG principles into your project strategy helps investors see its broader societal and environmental benefits. According to a 2022 PwC report, 80% of investors now consider ESG factors when making decisions.
Key Tip: Clearly outline how your project aligns with global standards and frameworks in your investment pitch or proposal.
Make sure to add your SDGs Goals on your explorer.land’s profile!
4. Highlight biodiversity conservation Efforts
The 2022 Global Assessment Report on Biodiversity and Ecosystem Services revealed that one million species are at risk of extinction due to human activities. As a result, biodiversity conservation is a top priority for many nature investors.
If your project contributes to biodiversity, emphasize its specific benefits:
- Ecosystem Restoration: “This project restored 200 hectares of wetlands, providing habitat for 15 endangered species.”
- Habitat Protection: “Our initiative ensures the protection of 50% of the region’s keystone species.”
- Species Reintroduction: “We successfully reintroduced 10 breeding pairs of golden eagles to their native habitat.”
Back up these claims with data or third-party endorsements from organizations like the International Union for Conservation of Nature (IUCN) or BirdLife International.
Pro Tip: Use biodiversity indicators, such as the Biodiversity Intactness Index (BII), to provide a clear picture of your project’s impact.
5. Demonstrate long-term viability and scalability
Investors want assurance that their funds will create lasting and scalable impacts. Highlight your project’s plans for long-term sustainability by addressing key questions:
- Viability: How will the project continue generating benefits in 10 or 20 years?
- Scalability: Can the model be replicated in other regions or ecosystems?
For example, a mangrove restoration project might demonstrate scalability by explaining how it can expand from one coastal area to an entire region, benefiting additional communities.
Additionally, share your strategies for adapting to potential environmental, social, or regulatory challenges. The Nature Conservancy offers valuable resources on building resilient conservation projects.
Key Insight: A well-structured business plan showcasing scalability and long-term impact adds credibility to your proposal.
6. Provide compelling stories and testimonials
While data appeals to the rational mind, stories resonate emotionally. Share compelling narratives that illustrate your project’s real-world impact. For example:
- A farmer whose livelihood improved due to agroforestry practices introduced by your project.
- A community where flood risks decreased thanks to wetland restoration efforts.
Testimonials from beneficiaries, stakeholders, or partners can further validate your claims. According to the Stanford Social Innovation Review, storytelling can increase trust and engagement, two critical factors for securing investment.
Pro Tip: Use visuals like before-and-after photos, video interviews, or infographics to enhance storytelling.
7. Use explorer.land to gain investor exposure
Visibility is essential for attracting nature investors. explorer.land is a platform that enables projects to showcase their goals, progress, and impacts interactively. By listing your project on explorer.land, you can:
- Share real-time updates using interactive maps.
- Highlight key milestones in your project timeline.
- Provide transparency with data layers like tree cover loss or carbon sequestration.
For example, a project featured on explorer.land might attract an investor impressed by its detailed updates and progress photos. In a digital-first world, having an engaging online presence is non-negotiable for securing funds.
Create your project profile on explorer.land today to connect with investors who share your commitment to preserving our planet.
Conclusion
Securing funding for nature-based projects requires a strategic approach that aligns with investor priorities. By showcasing measurable impacts, emphasizing carbon reduction potential, aligning with global standards, highlighting biodiversity conservation efforts, demonstrating long-term viability, telling compelling stories, and leveraging platforms like explorer.land, you can significantly enhance your project’s appeal.
Nature investors are not just looking for projects—they are looking for partners in creating a sustainable future. Are you ready to take your project to the next level? Follow these tips, and start your journey toward impactful, long-term investment today.
For further insights, explore our article on the Top 5 Trends in Nature Investments to stay ahead in the evolving landscape of sustainable finance.
